UNDER THE PATRONAGE OF THE MINISTRY OF ENVIRONMENT, WATER & AGRICULTURE ◆ UNDER THE PATRONAGE OF THE MINISTRY OF ENVIRONMENT, WATER & AGRICULTURE ◆ UNDER THE PATRONAGE OF THE MINISTRY OF ENVIRONMENT, WATER & AGRICULTURE ◆ UNDER THE PATRONAGE OF THE MINISTRY OF ENVIRONMENT, WATER & AGRICULTURE ◆
UNDER THE PATRONAGE OF THE MINISTRY OF ENVIRONMENT, WATER & AGRICULTURE ◆ UNDER THE PATRONAGE OF THE MINISTRY OF ENVIRONMENT, WATER & AGRICULTURE ◆ UNDER THE PATRONAGE OF THE MINISTRY OF ENVIRONMENT, WATER & AGRICULTURE ◆ UNDER THE PATRONAGE OF THE MINISTRY OF ENVIRONMENT, WATER & AGRICULTURE ◆

Supported by Saudi Society for Organic Agriculture

Under the patronage of

Exhibit Now
EN
Natural Beauty Sector
Saudi Arabia’s
Natural Beauty &
Personal Care Sector​
Clean skincare, halal cosmetics, natural hair care and fragrance - meeting the beauty retail groups, department stores and digital platforms defining the Kingdom’s fastest-moving consumer category.​
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Apply as Hosted Buyer

$7B

Saudi beauty and personal care market

65%

Of shoppers actively seeking natural formulations​

9.4%

Annual growth in the natural beauty segment​

2,000+

Beauty retail doors represented in the buyer pool​

The market opportunity

Saudi beauty is a $7B market with the demographics of a much
younger one: a majority-under-35 population, one of the highest per-capita beauty spends in the region, and 65% of shoppers now reading ingredient lists before they buy.

That has pulled natural, clean and halal-certified formulations
from a shelf tag into a buying requirement. Retail groups are
rebuilding assortments around them and reserving space for
brands that can prove sourcing, certification and Arabic-first
storytelling.

Product categories on the floor

Derma & Sensitive Skin

Private Label Beauty

Refillable Packaging

Organic Body Care

Colour Cosmetics

Halal Cosmetics

Clean Haircare

Natural Skincare

Men’s Grooming

Fragrance & Oud

Baby & Kids Care

Sun Care

Verified Buyer Pool
Who's buying

Beauty retail groups, department stores, pharmacy beauty aisles and digital platforms with live assortment gaps in natural and clean categories.​

01
Saco

Lifestyle & home retail

Expanding natural personal care and clean home-beauty assortments nationally.

03
Nice One

Beauty e-commerce

Digital-first platform on-boarding natural and halal-certified beauty brands.

05
Sephora Middle East

Prestige beauty

Regional merchandising teams scouting clean-prestige and emerging founder brands.

02
Faces Beauty Retail

Specialist beauty · GCC

Buyers curating clean skincare and colour cosmetics for premium beauty doors.

04
Al Nahdi Beauty

Pharmacy beauty

Derma and natural skincare category leads sourcing for 1,200+ pharmacy doors.

06
Golden Scent

Fragrance & beauty online

Fragrance and natural beauty buyers building the Saudi-exclusive portfolio.

Questions
Everything you
need to know

Still unresolved? Our sector team answers exhibitor
and buyer questions within one working day.

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What counts as natural beauty at the expo?

Skincare, haircare, colour cosmetics, body care, fragrance and grooming products built on natural, organic, clean or halal-certified formulations with verifiable ingredient sourcing.

Not mandatory, but highly recommended for the GCC market. Many regional buyers specifically look for halal-certified beauty products, so it can give your brand a competitive edge. Non-certified brands are still welcome to exhibit.
Yes. Retailers, distributors, and wholesalers attend specifically to source new products and place orders or sign agreements directly with exhibitors.
Yes. The expo welcomes brands of all sizes, including emerging and founder-led companies looking to gain visibility and enter the Middle East market.
Yes. Buyers seeking private-label and contract manufacturing partners attend the show, making it a good opportunity to connect with them directly.