UNDER THE PATRONAGE OF THE MINISTRY OF ENVIRONMENT, WATER & AGRICULTURE ◆ UNDER THE PATRONAGE OF THE MINISTRY OF ENVIRONMENT, WATER & AGRICULTURE ◆ UNDER THE PATRONAGE OF THE MINISTRY OF ENVIRONMENT, WATER & AGRICULTURE ◆ UNDER THE PATRONAGE OF THE MINISTRY OF ENVIRONMENT, WATER & AGRICULTURE ◆
UNDER THE PATRONAGE OF THE MINISTRY OF ENVIRONMENT, WATER & AGRICULTURE ◆ UNDER THE PATRONAGE OF THE MINISTRY OF ENVIRONMENT, WATER & AGRICULTURE ◆ UNDER THE PATRONAGE OF THE MINISTRY OF ENVIRONMENT, WATER & AGRICULTURE ◆ UNDER THE PATRONAGE OF THE MINISTRY OF ENVIRONMENT, WATER & AGRICULTURE ◆

Supported by Saudi Society for Organic Agriculture

Under the patronage of

Exhibit Now
EN
Health & wellness Sector
Saudi Arabia's
Health & Wellness
Sector
Supplements, functional nutrition, sports performance and preventative health -presented to the pharmacy chains, specialist retailers and e-commerce platforms that control shelf access in the Kingdom.
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Apply as Hosted Buyer

$81.1B

Saudi health and wellness economy

$4.33B

Vitamins and dietary supplements market

$1.2B

Sports nutrition and functional performance

1,300+

Pharmacy and wellness retail doors in the buyer pool

The market opportunity

Preventative health has moved from niche to national policy in Saudi Arabia. An $81.1B wellness economy now sits behind pharmacy chains with more than a thousand doors each, specialist sports retailers, and quick-commerce platforms that restock daily.

Buyers are actively delisting undifferentiated imports and looking for clinically supported formulations, halal certification, Arabic-ready packaging and reliable regional fulfilment. Brands that arrive with those four things in place leave with listings.

Product categories on the floor

Probiotics & Gut Health

Dietary Supplements

Weight Management

Halal Nutraceuticals

Vitamins & Minerals

Herbal & Botanical

Functional Foods

Women’s Health

Medical Nutrition

Sports Nutrition

Kids’ Nutrition

Sleep & Stress

Verified Buyer Pool
Who's buying

A verified buyer pool assembled from pharmacy retail, specialist wellness, e-commerce and
institutional procurement across the Kingdom.

01
Nahdi Pharmacy

Pharmacy retail · 1,200+ stores

Category managers sourcing supplements, functional nutrition and private-label lines.

03
Whites Pharmacy

Premium pharmacy

Curated wellness and derma-nutrition assortments for urban Riyadh and Jeddah.

05
Fitness Time

Sports & performance retail

Sports nutrition buyers sourcing protein, hydration and performance formats.

02
Al-Dawaa Pharmacies

Pharmacy retail · 800+ stores

Actively expanding preventative health and vitamins ranges across the Kingdom.

04
Noon & Amazon.sa

E-commerce marketplaces

Marketplace category leads onboarding supplement and sports nutrition brands.

06
Institutional Procurement

Hospitals & clinics

Medical nutrition and clinical supplement tenders across private healthcare groups.

Questions
Everything you
need to know

Still unresolved? Our sector team answers exhibitor and buyer questions within one working day.

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Which health and wellness categories are represented?

Dietary supplements, vitamins and minerals, sports nutrition, functional foods and beverages, probiotics, herbal and botanical products, halal nutraceuticals, and medical nutrition.

SFDA (Saudi Food and Drug Authority) registration isn’t required to exhibit at the show itself, but it’s advisable if you’re targeting the Saudi market specifically, since SFDA approval is typically needed before products can be sold or distributed there. Exhibiting is a good opportunity to start those conversations with Saudi buyers and distributors.
The show attracts procurement and category managers from pharmacy and wellness retail chains who are typically involved in sourcing and listing decisions, making it a relevant platform for building those relationships and moving products toward listing.
(Flag: worth confirming with your buyer-relations team whether specific named pharmacy chains send final decision-makers vs. category scouts, so this claim is accurate.)
No, it’s not mandatory, but it’s recommended for brands targeting the GCC market, as many regional buyers specifically look for halal-certified products.
Yes. The show’s buyer base includes e-commerce and online retail platforms alongside traditional retailers, distributors, and wholesalers, giving exhibitors the chance to explore both channels.